Bikepacking Baltics – Lithuania, Latvia, Estonia

MahinaContent, MahinaJourney2020

The first Kaunas impressions I collect from the bus window. The driver in Marijampole didn’t want to believe me that I had covered the very largest part of my route with the fully packed bicycle. But we were both allowed to get into the bus anyway.

Actually, I would have liked to stop in Vilnius, but it is not on the direct route to Tallinn. The Covid situation has meanwhile become so tense again that everyone assumes that the Baltic states will stick together and not close the borders among neighbours. But you can never be sure in this summer of 2020.


Sponsoring + Advertising Opportunities


Team emoticomms is currently working on extending our Mahina content network. Soon, the accelerator, the Mahina Hotels directory and Mahina Sports will be divided into three different yet connected websites. This will make our content even easier to find, for our readers as well as search engines and voice assistants. Our experienced marketing team is also available to create individual content formats for our sponsors.

As you might have heard yet, all the money we make with content partnerships and crazy sports challenges goes directly to our diverse founders. For companies and brands with a focus on B2B, Tech and (Extreme) Sports, we have several ideas for sponsoring and content cooperations in 2021. Feel free to send us your creative ideas as well!

Mail: team [at]

#MahinaJourney2021 – Equipment Sponsoring


Every gram counts when bikepacking. We offer selected manufacturers of robust equipment the opportunity to take their products on tour and test it.

This offer includes linking/tagging in the relevant social media updates from the tour, in combination with references to other brands.

To give startups and smaller vendors a chance to reach our community, you can choose the price for this cooperation yourself, the minimum amount is EUR 2500. The tour lasts about 3 months and all proceeds go to the founders in our Mahina Diverse Tech Accelerator program.

For all bikepacking fans, we will also create a page with discount codes. So think about a good deal!

min. 2500 EUR

#DigitalNomad Solutions

There are many interesting digital solutions that make working remote while travelling easier.

If you provide such a solution that adds value for our community, we invite you to sponsor our content creation.

Content sponsors have no influence on the content, as with any good journalistic work.

2500 EUR per stream, video or blog post incl. re-posts, long-term partnerships preferred

#MahinaHotels – Digital Nomad approved 3-5* Hotels

While on tour, the Mahina Hotels package includes a systemic analysis of your location during a stay as well as a 2 hour data protection/ cybersecurity training for your team or management. The aim is to optimise your house to meet the needs of digital nomads and travelling athletes.

When matching at least 80% of our criteria, we will add your house to our Mahina Hotels category on the blog incl. a direct link, so you can avoid platform fees when receiving bookings from our readers.

You can also make your membership of our community visible with a sticker on your front door.

2500 EUR + 6 night stay during #MahinaJourney2021, please find the current route below


With the female Twitch streamer and gamer M3lly as well as experienced leadership trainer Marieluise Maiwald, we have two great experts in the wings to provide interesting business content to a wide audience.

We invite you to sponsor their sessions. Content sponsors have no influence on the content, as with any good journalistic work.

2500 EUR per stream incl. re-posts, long-term partnerships preferred


Parallel to this year’s Bikepacking Tour, the construction of our Mahina Space in Tallinn continues. Berlin and NYC are also in the pipeline.

These environments – workstations, meeting areas, our team kitchen and the Founder Workshop – also offer various opportunities to present suitable brands.

In addition to sponsoring equipment, we also offer sponsorship of individual spaces and areas, which in turn appear on our online channels.

Please ask for individual offer!

The contract partner in each case is the Estonian Mahina Diverse Tech Accelerator OÜ, a subsidiary of the German cdt digital GmbH. Further information: Experience has shown that tour planning can change during the tour. We also do not yet know how the Corona measures will be designed in Europe in the summer of 2021. Even if the original planning cannot be carried out, there will be an alternative route.

Instagram – How to build a growing Business Profile

Blog, BusinessKnowledge

When I started my Instagram account “Aktien für Frauen” (English: Stocks for Women) in July 2019, I was actually just looking for an exchange with other women on the topics finance and investing. I was frustrated by the fact that there were almost only male accounts, blogs or podcasts that never really appealed to me as a woman, because I am simply a different target group and want to be addressed differently. It is clear that there are also wonderful synergies between male and female investors, but I would still have been happy to be perceived differently.

It seemed to be the same for thousands of other women, because within a very short time my Instagram account exploded and I was able to welcome the first 10,000 followers after half a year. Today, we are 25,000 people on my account and I still can’t quite believe it when several thousand interested people watch my stories every day or put their trust in me and ask me for advice. I am all the more proud of the fact that my community consists of almost 80% women who want to take their finances into their own hands. That was my dream, which came true with a lot of work and strategy: to take away women’s fear of money and the stock market and get them to take care of their retirement planning and asset accumulation themselves.

I would like to tell you in this blog article how exactly I managed to do that and which cornerstones you need for your Instagram success.

Obstacles – how to deal with them in a healthy way

BusinessKnowledge, MahinaTriathlon

Imagine you are on the record trail of your life – a tour consisting of 120 triathlons around the world, 40.000km in total. 

Jonas Deichmann set off on his yet biggest adventure at the end of the Corona Summer 2020. And then the second lockdown wave came – right before Christmas. Not only shops and restaurants, but also borders were closed again. The planned route from Munich to Munich via South-Eastern Europe, Russia, Shanghai, San Francisco and New York – impossible due to countless bureaucratic hurdles. 

Currently, Jonas is bikepacking in Turkey and looking for a sailboat that can take him from Europe to America.

You can help? Feel free to send us an email to team!

During a break, he wrote down what everyone can do when obstacles turn plans upside down:

#Lifelonglearning – How to get the best out of it


Satya Nadella, Microsoft’s CEO, recently said that in order to be successful we need to transform from ‘know-it-all’s’ to ‘learn-it-all’s’. And that is true for us individually, as well as the companies we are creating and leading.

While I am a ‘Learning Professional’, – meaning that I get paid to learn (and teach and design learning interventions), it is becoming clear to most of us that the half-life of our knowledge is getting shorter and shorter.

So here are my top tips of how to engage in this new sport called ‘life-long learning’:

Marketing – Starting up effectively


Marketing is key for a start-up. No ifs or buts. Whether you look at it over the top of product design or through its lens, marketing is one of only two directly result-driving activities in any organization not being a first-line cost. Defining your brand to test, campaign and re-evaluate outwards from it will affect your customer base and revenue – unfailingly, one way or another.

Here is the approach I have taken in start-up settings to break the early stage stalemate between limited resource and business idea potential. Partly very different from what is my usual advice in scaling, mid-market or corporate stages, these are my


Basic Startup Marketing Rules:

Managing Financials – in good and bad times


Finance is probably the top topic for many entrepreneurs – especially now in the Corona crisis. In hard times, negative feelings around money might arise. Some no longer respond to payment reminders, do not open letters or fall back too quickly on credit offers that are actually unattractive.

In the following, I will describe the strategy I have used to manage my personal money and the finances of my companies for the last 5 years.

Basic Money Rules:

New Coffee Crush


Before going vegan, I loved my Bulletproof Coffee in the morning – what is a simple black coffee with butter. When changing my shopping list, I tried coffee with oat milk. Also nice, but not the same.

One of my absolute vegan go to products is full fat coconut milk.

So why not try it with coffee?

I am really happy with this vegan Bulletproof replacement. Maybe it’s something for you too.


Swimming Goal: 2,5km!


After a few physical challenges with the switch to vegan and irregular training times because the training center wasn’t open on all holidays, I finally achieved a first swim goal: 2.5km unbroken!

The next goal is 5km, then on time.

As soon as the ice is gone and the sun is back, I’ll start with running and longer bike rides.

I’m looking forward to it!