When I started my Instagram account “Aktien für Frauen” (English: Stocks for Women) in July 2019, I was actually just looking for an exchange with other women on the topics finance and investing. I was frustrated by the fact that there were almost only male accounts, blogs or podcasts that never really appealed to me as a woman, because I am simply a different target group and want to be addressed differently. It is clear that there are also wonderful synergies between male and female investors, but I would still have been happy to be perceived differently.
It seemed to be the same for thousands of other women, because within a very short time my Instagram account exploded and I was able to welcome the first 10,000 followers after half a year. Today, we are 25,000 people on my account and I still can’t quite believe it when several thousand interested people watch my stories every day or put their trust in me and ask me for advice. I am all the more proud of the fact that my community consists of almost 80% women who want to take their finances into their own hands. That was my dream, which came true with a lot of work and strategy: to take away women’s fear of money and the stock market and get them to take care of their retirement planning and asset accumulation themselves.
I would like to tell you in this blog article how exactly I managed to do that and which cornerstones you need for your Instagram success.