When I started my Instagram account “Aktien für Frauen” (English: Stocks for Women) in July 2019, I was actually just looking for an exchange with other women on the topics finance and investing. I was frustrated by the fact that there were almost only male accounts, blogs or podcasts that never really appealed to me as a woman, because I am simply a different target group and want to be addressed differently. It is clear that there are also wonderful synergies between male and female investors, but I would still have been happy to be perceived differently.
It seemed to be the same for thousands of other women, because within a very short time my Instagram account exploded and I was able to welcome the first 10,000 followers after half a year. Today, we are 25,000 people on my account and I still can’t quite believe it when several thousand interested people watch my stories every day or put their trust in me and ask me for advice. I am all the more proud of the fact that my community consists of almost 80% women who want to take their finances into their own hands. That was my dream, which came true with a lot of work and strategy: to take away women’s fear of money and the stock market and get them to take care of their retirement planning and asset accumulation themselves.
I would like to tell you in this blog article how exactly I managed to do that and which cornerstones you need for your Instagram success.
Imagine you are on the record trail of your life – a tour consisting of 120 triathlons around the world, 40.000km in total.
Jonas Deichmann set off on his yet biggest adventure at the end of the Corona Summer 2020. And then the second lockdown wave came – right before Christmas. Not only shops and restaurants, but also borders were closed again. The planned route from Munich to Munich via South-Eastern Europe, Russia, Shanghai, San Francisco and New York – impossible due to countless bureaucratic hurdles.
Currently, Jonas is bikepacking in Turkey and looking for a sailboat that can take him from Europe to America.
You can help? Feel free to send us an email to team mahina-accelerator.com!
During a break, he wrote down what everyone can do when obstacles turn plans upside down:
Satya Nadella, Microsoft’s CEO, recently said that in order to be successful we need to transform from ‘know-it-all’s’ to ‘learn-it-all’s’. And that is true for us individually, as well as the companies we are creating and leading.
While I am a ‘Learning Professional’, – meaning that I get paid to learn (and teach and design learning interventions), it is becoming clear to most of us that the half-life of our knowledge is getting shorter and shorter.
So here are my top tips of how to engage in this new sport called ‘life-long learning’:
Marketing is key for a start-up. No ifs or buts. Whether you look at it over the top of product design or through its lens, marketing is one of only two directly result-driving activities in any organization not being a first-line cost. Defining your brand to test, campaign and re-evaluate outwards from it will affect your customer base and revenue – unfailingly, one way or another.
Here is the approach I have taken in start-up settings to break the early stage stalemate between limited resource and business idea potential. Partly very different from what is my usual advice in scaling, mid-market or corporate stages, these are my
Basic Startup Marketing Rules:
Finance is probably the top topic for many entrepreneurs – especially now in the Corona crisis. In hard times, negative feelings around money might arise. Some no longer respond to payment reminders, do not open letters or fall back too quickly on credit offers that are actually unattractive.
In the following, I will describe the strategy I have used to manage my personal money and the finances of my companies for the last 5 years.
Basic Money Rules: