Imagine you are on the record trail of your life – a tour consisting of 120 triathlons around the world, 40.000km in total.
Jonas Deichmann set off on his yet biggest adventure at the end of the Corona Summer 2020. And then the second lockdown wave came – right before Christmas. Not only shops and restaurants, but also borders were closed again. The planned route from Munich to Munich via South-Eastern Europe, Russia, Shanghai, San Francisco and New York – impossible due to countless bureaucratic hurdles.
Currently, Jonas is bikepacking in Turkey and looking for a sailboat that can take him from Europe to America.
You can help? Feel free to send us an email to team mahina-accelerator.com!
During a break, he wrote down what everyone can do when obstacles turn plans upside down:
Satya Nadella, Microsoft’s CEO, recently said that in order to be successful we need to transform from ‘know-it-all’s’ to ‘learn-it-all’s’. And that is true for us individually, as well as the companies we are creating and leading.
While I am a ‘Learning Professional’, – meaning that I get paid to learn (and teach and design learning interventions), it is becoming clear to most of us that the half-life of our knowledge is getting shorter and shorter.
So here are my top tips of how to engage in this new sport called ‘life-long learning’:
Marketing is key for a start-up. No ifs or buts. Whether you look at it over the top of product design or through its lens, marketing is one of only two directly result-driving activities in any organization not being a first-line cost. Defining your brand to test, campaign and re-evaluate outwards from it will affect your customer base and revenue – unfailingly, one way or another.
Here is the approach I have taken in start-up settings to break the early stage stalemate between limited resource and business idea potential. Partly very different from what is my usual advice in scaling, mid-market or corporate stages, these are my
Basic Startup Marketing Rules:
Finance is probably the top topic for many entrepreneurs – especially now in the Corona crisis. In hard times, negative feelings around money might arise. Some no longer respond to payment reminders, do not open letters or fall back too quickly on credit offers that are actually unattractive.
In the following, I will describe the strategy I have used to manage my personal money and the finances of my companies for the last 5 years.
Basic Money Rules:
My name is Nataly. I grew up in Belarus and have a legal and project management background. At Mahina Diverse Tech Accelerator, I help our Tallinn based founders with their move to Estonia as well as cultural integration and regulatory requirements. Next to that and my job in the compliance department of an international corporate, I study Psychotherapy.
I love to work on raising consciousness in everyday life.
I appreciate Mahina Diverse Tech Accelerator for working on the better future of a diverse society. All bright ideas and technological innovations deserve equal treatment. It is time to help the diverse communities to develop better communication with the world of technology.
Mahina Diverce Accelerator is giving an opportunity for startups and investors to show the consciousness and concern for the equal future for all people.
Our Berlin Space might look a bit different than the other Mahina Workshops. Next to supporting diverse founders, this will also be a place for innovation partnerships with global partners. Want more info? Stay updated with our mailing list.
We oberserve the local Covid situation and are discussing ways to organise a safe and fun Training and Business Camp in 2021. Stay tuned and sign up for our mailing list for more info!
We already have an eye on an interesting location in Hell’s Kitchen, right next to Hudson River and near Central Park. Let’s hope 2021 goes well and we will meet each other there in the end of the year!
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