Marketing is key for a start-up. No ifs or buts. Whether you look at it over the top of product design or through its lens, marketing is one of only two directly result-driving activities in any organization not being a first-line cost. Defining your brand to test, campaign and re-evaluate outwards from it will affect your customer base and revenue – unfailingly, one way or another.
Here is the approach I have taken in start-up settings to break the early stage stalemate between limited resource and business idea potential. Partly very different from what is my usual advice in scaling, mid-market or corporate stages, these are my
Basic Startup Marketing Rules: