Marketing – Starting up effectively

BusinessKnowledge

Marketing is key for a start-up. No ifs or buts. Whether you look at it over the top of product design or through its lens, marketing is one of only two directly result-driving activities in any organization not being a first-line cost. Defining your brand to test, campaign and re-evaluate outwards from it will affect your customer base and revenue – unfailingly, one way or another.

Here is the approach I have taken in start-up settings to break the early stage stalemate between limited resource and business idea potential. Partly very different from what is my usual advice in scaling, mid-market or corporate stages, these are my

.

Basic Startup Marketing Rules:

Managing Financials – in good and bad times

BusinessKnowledge

Finance is probably the top topic for many entrepreneurs – especially now in the Corona crisis. In hard times, negative feelings around money might arise. Some no longer respond to payment reminders, do not open letters or fall back too quickly on credit offers that are actually unattractive.

In the following, I will describe the strategy I have used to manage my personal money and the finances of my companies for the last 5 years.

Basic Money Rules: